Every time a visitor to the website, ThisPersonDoesNotExist, reloads the page, an algorithm generates a lifelike human face - one that doesn't actually belong to anyone. A software developer has developed an artificial intelligence-powered website which generates a different face from scratch each time you refresh your browser. Every time a visitor to the website, ThisPersonDoesNotExist, reloads the page, an algorithm generates a lifelike human face – one that doesn't actually belong to anyone. The technology was developed by Uber software developer and website creator Phillip Wang, who told Digital Trends that the idea for the project began in 2014 during a conversation with Google deep learning research scientist Ian Goodfellow. Goodfellow introduced the concept of a generative adversarial network (GAN) to produce the images.